Peace of Mind Hong Kong
Branding a youth mental health organisation
Founded and led youth mental health advocacy group of 15+ members with the mission of destigmatising, educating and implementing support projects for increasing mental health visibility amongst the youth in Hong Kong. I also acted as a liaison for partnerships with Hong Kong mental health charities, managed logistics, communication and content design, establishing a coherent brand identity and design system for future students.
Spoke for KELY's "This Hong Kong Life" podcast, 2020 HK Mental Health Conference Youth Summit with 300+ attendees; organised and designed all materials for school mental health initiatives eg. annual Mental Health Awareness Week.
Year: 2020-2022
Role: Co-founder and lead designer
Co-founders: Hyning Gan, Nyassa Garg
Skills: Branding, Interaction, Videography, Video Editing, Illustration, Graphics, Social Media Management, Leadership & Management
Audience: Hong Kong youth community, CIS school student body
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Typeface + font pairings
Designs during my leadership
Current designs
Implemented an Instagram design system that represented the brand cohesively with itβs internet presence
Scheduled and developed social media strategy for growth inside and outside the school community
Led a team of designers to create graphics, illustrations, posters, videos to increase reach
Website interaction design