Dreamscape Social Campaign

This project aimed to use design as a tool to encourage social change by addressing real-world problems. The core idea was to display the designs in a public space, sharing a clear message with wide audience. Dreamscape, a (fictional) mattress company, is launching a social campaign to promote the importance of sleep and wellness in the bustling urban environment of NYC. With billboards, animated posters, and digital activations, this campaign seeks to raise awareness about the benefits of quality sleep while subtly promoting the brand's commitment to providing the ultimate sleep experience as a form of corporate social good. I created a unique brand system for Dreamscape, allowing for a series of graphic posters that can be adapted to fit different slogans.