Butterdose NYC Cafe

Butterdose is a local New York City cafe located in the East Village that opened in August 2022. I was brought on as a brand consultant to work on their store identity and was commissioned to redesign and illustrate their cream puff menu. Through refining their digital assets and creating an unique visual identity, I streamlined the design process for the owners and future employees. My menu was used to promote the cafe’s signature cream puffs and is also displayed in store.

Alongside my design work, I also produced content and managed their social media presence across multiple platforms (Instagram, TikTok, 小红书 xiaohongshu), growing their following to 500+ followers in two months and garnering over 100k views.