Beauty Access
Designing for impactβbrand identity, digital strategy, and experiential design for beauty initiative driving social change
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Press: ESSENCE Magazine on Beauty Access Cafe
Beauty Access is an initiative created to lower the barrier of entry to the beauty industryβoffering resources, education, and community to high school students and aspiring beauty enthusiasts. As Visual Director, I led the end-to-end development of the brandβs visual identity, digital ecosystem, and experiential designβcrafting a design language that balances editorial clarity with community warmth.
My role spanned art direction, brand system creation, content strategy, social media design, spatial identity, and event production. I developed a flexible brand system across digital, print, and spatial design. From content strategy to event production, I created a modular visual toolkit and cohesive identity that translated across social media, signage, merchandise, and experiential touchpoints. This project reflects my ongoing commitment to using design as a vehicle for equity, building platforms that bring people together through aesthetics, intention, and access.
Year: 2024β2025
Beauty Access Team: Isan Elba, Mustafa Osman, Amadine Pouilly
Event: Beauty Access CafΓ©: Donation Drive
Corporate Sponsor: Haus Labs by Lady Gaga
Role: Visual Director
(Brand, Digital, Experiential Design)
Skills: Art Direction, Branding, Typography, Environmental Design, Social Media Strategy, Digital Content Systems, Event Production, Design for Social Impact
Collateral designed for Beauty Access Cafe, photos by Sofia Ziman
Beauty Access CafΓ© Donation Drive
The inaugural Beauty Access CafΓ©: Donation Drive sponsored by Haus Labs by Lady Gaga took place in New York City on March 1st, 2025 and invited patrons to donate unused beauty products to support the Lower Eastside Girls Club, while curating space for likeminded beauty enthusiasts to connect.
Designing this experience affirmed my ongoing commitment to using visual communication as a tool for equity, designing for real-world impact across both digital and physical spaces.
Concept Development: Design of a pop-up cafΓ© where patrons could donate beauty products in exchange for services, promoting a culture of giving and inclusivity.β
Spatial Design: Creation of an inviting and functional space that reflects the brandβs identity and encourages community participation.β
Event Collateral: Design of promotional materials and in-cafΓ© visuals to ensure a cohesive brand experience.β
Community Engagement: Successfully engaged a diverse audience, fostering a sense of belonging and support within the beauty community.β
Resource Distribution: Facilitated the collection of over 1000 beauty products to individuals in need, promoting self-confidence and empowerment.β
Marketing and merchandise for Beauty Access Cafe
Photos from Beauty Access Cafe Donation Drive, photos by Sofia Ziman